Key phrase research is the foundation of every good search engine marketing program. Get your key phrase research wrong and everything else you do is wrong.

In this full day class you will learn:

• The top key phrase research tools to get the best data.
• How to make sense of the data across multiple tools.
• What makes a good phrase versus a bad phrase.
• How to come up with a final key phrase strategy.

We will be using example key phrase research during the class. As time permits, we will also be looking at student key phrase needs.

Class Cost: $199

9:30am - 3:30pm

Class includes lunch.

Also, I offer a Search Engine Optimization Certification Program. There are 4 classes within the program:

• Key Phrase Research
• On-Page Search Engine Optimization
• Link Building
• Making the Most of Google Analytics. 

These four classes are going to give you a thorough understanding of search engine optimization. Completing these four classes will give you the certification. This kind of fundamental understanding of SEO is a great way to get your foot in the door of the search engine marketing industry.